Avoimien työpaikkojen määrä väheni viestinnän ja markkinoinnin alalla – katso TOP 20 haetuimmat tittelit

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Vuonna 2022 Duunitorin nettisivuilla ilmoitettujen viestintä- ja markkinointialan avoimien työpaikkojen määrä väheni, mutta vain 2 prosenttia. Kaiken kaikkiaan viestinnän ja markkinoinnin alalla oli 4490 avointa työpaikkaa vuonna 2022. Tilasimme Duunitorilta dataa julkaistuista työpaikkailmoituksista ja kokosimme haetuimmista titteleistä TOP 20 -listauksen.

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Duunitorin Mikko Savolaisen mukaan vuonna 2022 avointen työpaikkojen määrä Duunitorin tietokannassa kasvoi kaiken kaikkiaan 20 %, mutta viestinnän ja markkinoinnin alalla avointen työpaikkojen määrä laski -2 % vuoteen 2021 verrattuna. 

 – Vuosi 2022 lähti vauhdikkaasti liikkeelle avointen työpaikkojen osalta, mutta kesästä lähtien trendi oli hiipuva. Joulukuussa avoimia työpaikkoja oli kaiken kaikkiaan -14 % vähemmän kuin vuoden 2021 joulukuussa, kertoo Savolainen.

Avointen työpaikkojen kehitys viestinnän ja markkinoinnin alalla

Vuonna 2022 viestinnän ja markkinoinnin alalla haettiin lukumäärällisesti eniten markkinointipäälliköitä (686) ja viestintäasiantuntijoita (629). Vähiten etsittiin tubettajia (2) ja julkaisutoimittajia (2). 

Selkeästi eniten kasvoi brändivastaavien (+64 %) tarve vuoteen 2021 verrattuna. Seuraavaksi eniten kasvoivat tiedottajien (+19 %), viestintäassistenttien (+16 %) ja marketing specialistien (+ 13 %) tarve. Viestintäasiantuntijoiden haut kasvoivat 2 % kun viestintäpäälliköitä haettiin 4 % aiempaa vähemmän.

Prosentuaalisesti taas eniten laski markkinointijohtajien (-38 %) tarve vuoteen 2021 verrattuna. Myös tubettajia (-33 %), sosiaalisen median asiantuntijoita (-31 %) ja viestintäkonsultteja (-31 %) haettiin aiempaa vuotta vähemmän.

TOP 20 haetuimmat tittelit viestintä- ja markkinointialalla vuonna 2022

Viestintä- ja markkinointialan avointen työpaikkojen määrän vaihteluun titteleittäin voi vaikuttaa esimerkiksi muutokset organisaatioiden tarpeissa, viestintä- ja markkinointitehtävien ulkoistamisessa, henkilöstön vaihtuvuudessa tai käytettyjen titteleiden trendeissä.

Myös piilotyöpaikkojen määrä ja esimerkiksi johtotehtävien rekrytoinneissa käytetyt suorahaut voivat vaikuttaa avoimien työpaikkojen määrään. Lisäksi myös muiden julkaisualustojen käyttö, ja esimerkiksi Linkedin Jobs -sivuston käytön lisääntyminen voi vaikuttaa Duunitorin sivustolla jettujen työpaikkojen määrään. 

Viestinnän asiantuntijoiden ammattijärjestö Viesti ry tilaa vuosittain Duunitorilta ajankohtaista dataa viestintä- ja markkinointialan avointen työpaikkojen määrästä.

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