Viestinnän tulevaisuus -seminaari 2022 teemana sitouttaminen – mukana muun muassa Marimekko, Verohallinto ja DEI-asiantuntija Dakota Robin

Julkaistu: 28.10.2022

Kirjoittaja: Anni Haaparanta

Kategoria: Yleinen

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Viestinnän tulevaisuus -seminaari on Viesti ry:n vuoden suurin tapahtuma ja yksi merkittävin viestintäalan seminaari Suomessa. Tänä vuonna tapahtuma järjestetään 16.11.2022 ja teemana on sitouttaminen. Tutustu ohjelmaan tästä.

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Seminaarissa tarkastelemme sitouttamisen teemaa niin brändin ja markkinoinnin kuin työyhteisöviestinnänkin näkökulmasta. Viestinnän tulevaisuus -seminaari 2022 alkaa kuitenkin aihetta yleisesti pohjustavalla puheenvuorolla: Miten viestinnällä sitoutetaan? Puheenvuoron pitää Jyväskylän yliopiston viestinnän professori, Anu Sivunen, jonka tutkimusaiheita sitouttaminen on.

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Paneelissa aiheena työntekijän sitoutuminen – keskustelemassa Verohallinto, Gofore, Dakota Robin ja Panu Luukka

Vuoden 2021 seminaarissa paneeli oli kaikista pidetyin puheenvuoro. Satsasimme siis tänäkin vuonna paneeliin ja pyysimme liudan kovia asiantuntijoita keskustelemaan, millaiseen organisaatioon työntekijät sitoutuvat.

Mukana keskustelussa:

Viestintäpäällikkö Katri Riekkinen, Verohallinto
Henkilöstöjohtaja Sanna Hildén, Gofore
Dakota Robin, LGBTQ+ expertti sekä DEI-asiantuntija (diversity, equity, inclusion eli monimuotoisuus, oikeudenmukaisuus ja inkluusio)
Yrityskulttuurimuotoilija ja perustaja, Panu Luukka, Leidenschaft

Paneelin ja koko seminaarin juontaa YLEltäkin tuttu toimittaja, Rosa Kettumäki.

Illan kruunaa Marimekon kehitystarina ja brändiin sitouttaminen

Marimekko on kiinnittänyt viime aikoina monen huomion niin kaduilla vilisevillä Unikko-kuoseillaan kuin liiketoimintansa huimalla kasvulla. Toimitusjohtaja Tiina Alahuhta-Kasko onkin onnistunut pitkäjänteisellä työllään kasvattamaan ja uudistamaan Marimekko-brändiä.

Tiina-Alahuhta Kaskon puheenvuorossa kuulemma siis Marimekon kehitystarinasta ja siitä, miten he ovat saaneet kaikki keskeiset sidosryhmän sitoutettua matkaan mukaan. Alahuhta-Kaskon puheenvuoro on ainutlaatuinen tilaisuus päästä kuulemaan Marimekon onnistumisen saloista, sillä puheenvuoroa ei tallenneta, vaan se on kuunneltavissa vain livenä Viestinnän tulevaisuus -seminaarissa klo 17.30 alkaen.

Ilmoittautuminen seminaariin päättyy 15.11.2022 klo 9

Viestinnän tulevaisuus -seminaari 2022 on avoin kaikille sitouttamisen teemasta tai viestinnästä kiinnostuneille. Viestin jäsenille seminaari on täysin maksuton. Ilmoittaudu mukaan tästä joko live- tai etäosallistujaksi.

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